Glossary

SEO Glossary – ASP

SEO Glossary – ASP

SEO Glossary 詞彙表現在只提供英文版

Active Server Pages – a dynamic Microsoft programming language.

SEO Glossary – Arbitrage

SEO Glossary – Arbitrage

SEO Glossary 詞彙表現在只提供英文版

Exploiting market inefficiencies by buying and reselling a commodity for a profit. As it relates to the search market, many thin content sites laced with an Overture feed or AdSense ads buy traffic from the major search engines and hope to send some percent of that traffic clicking out on a higher priced ad. Shopping search engines generally draw most of their traffic through arbitrage.

SEO Glossary – API

SEO Glossary – API

SEO Glossary 詞彙表現在只提供英文版

Application Program Interface – a series of conventions or routines used to access software functions. Most major search products have an API program.

SEO Glossary – AOL

SEO Glossary – AOL

SEO Glossary 詞彙表現在只提供英文版

Popular web portal which merged with Time Warner.

SEO Glossary – Anchor Text

SEO Glossary – Anchor Text

SEO Glossary 詞彙表現在只提供英文版

The text that a user would click on to follow a link. In the case the link is an image the image alt attribute may act in the place of anchor text.

Search engines assume that your page is authoritative for the words that people include in links pointing at your site. When links occur naturally they typically have a wide array of anchor text combinations. Too much similar anchor text may be a considered a sign of manipulation, and thus discounted or filtered. Make sure when you are building links that you control that you try to mix up your anchor text.

Example of anchor text:

<a href=”http://www.webtimedia.com/”>Search Engine Optimization Blog</a>

Outside of your core brand terms if you are targeting Google you probably do not want any more than 10% to 20% of your anchor text to be the same. You can use Backlink Analyzer to compare the anchor text profile of other top ranked competing sites.

SEO Glossary – Analytics

SEO Glossary – Analytics

SEO Glossary 詞彙表現在只提供英文版

Software which allows you to track your page views, user paths, and conversion statistics based upon interpreting your log files or through including a JavaScript tracking code on your site.

Ad networks are a game of margins. Marketers who track user action will have a distinct advantage over those who do not.

SEO Glossary – Amazon.com

SEO Glossary – Amazon.com

SEO Glossary 詞彙表現在只提供英文版

The largest internet retailing website. Amazon.com is rich in consumer generated media. Amazon also owns a number of other popular websites, including IMDB and Alexa.

SEO Glossary – AltaVista

SEO Glossary – AltaVista

SEO Glossary 詞彙表現在只提供英文版

Search engine bought out by Overture prior to Overture being bought by Yahoo. AltaVista was an early powerhouse in search, but on October 25, 1999 they did a major algorithmic update which caused them to dump many websites. Ultimately that update and brand mismanagement drove themselves toward irrelevancy and a loss of mindshare and marketshare.

SEO Glossary – Alt Attribute

SEO Glossary – Alt Attribute

SEO Glossary 詞彙表現在只提供英文版

Blind people and most major search engines are not able to easily distinguish what is in an image. Using an image alt attribute allows you to help screen readers and search engines understand the function of an image by providing a text equivalent for the object.

Example usage

<img src=”http://www.webtimedia.com/images/whammy.gif” height=”140″ width=”120″ alt=”Press Your Luck Whammy.” />

SEO Glossary – AllTheWeb

SEO Glossary – AllTheWeb

SEO Glossary 詞彙表現在只提供英文版

Search engine which was created by Fast, then bought by Overture, which was bought by Yahoo. Yahoo may use AllTheWeb as a test bed for new search technologies and features.